Philadelphia Water
Two character-based animations exploring how to build Philadelphia citizens' concern for their water system.
Year
2019
Type
Digital Design
Motion Graphics
Commercial Video
Credits
Client: City of Philadelphia
Directed by: Fern
Creative Direction: James Mabery
Executive Producer: Caroline Lobo
Illustration: Jieyu Deng, Di Fang
Animation: Axel Kinnear, Anastasiya
Gracheva, James Mabery, Di Fang
Sound: Zing Audio
Objective
The Philadelphia Water Department serves its customers with quality has been their commitment throughout our nearly 200-year history, whether providing safe water for residents to drink, supplying water for industries to manufacture goods, or protecting the region's water resources.
To entice the viewer to engage and to teach them more about how Philly's Water Dept cares, both the Visual & Animated treatments will join together to create a clear, clever, and stylistic message to the audience.
Process
It's all about the details!
The art director cared for every element in each styleframe. During the design part, I learned how to view styleframes in details, all styleframes were revised multiple times based on the feedback from the art director and the client.
Story 1
Story 2
Consistency of Styleframes
The consistency of styleframes is important for short illustrative videos. Each styleframe must have continuous elements, whether color, line or shape connections.
Cel-animation for animals
This was the first time I did cel-animation for animals. I am starting familiar with Adobe Animate.